Semiconductor Products Insight

Now that we have broken down the ARM Cortex M portfolios of ST and NXP, let’s dive into the low end of the spectrum, where the power, price and features are low, i.e. the LPC11xx, LPC11U, LPC11C, LPC12xx and STM32L.

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Welcome to the first edition of the Keremi Competitive Product Review. This newsletter is designed to provide you unique insights into leading semiconductor IC and consumer electronics product portfolios as well as the tools available to help you and/or your organization make informed decisions.

Comparing products from different vendors is a daunting challenge for product marketers, tactical marketers, pricing managers, R&D teams and everyone involved in the product lifecycle. A product manager with a product line – e.g. digital or analog semiconductors, cell phones, digital cameras or other consumer electronics – has thousands of data points and dozens of ways to view the data. Other organizations (e.g. Business Development, R&D) require their unique views. Pulling all of these distinct reports together in spreadsheets or presentations can be your worst nightmare.

Let’s look at the process of analyzing two competiting – STMicroelectronics and NXP – product portfolios to extract their respective value. We will pick the digital semiconductor market, more specifically the microcontroller segment (MCU). The competition is intense and products are numerous. The MCU market has experienced significant changes over the last few years, in particular as ARM® gained significant momentum in this segment thanks to the Cortex M families.
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